Nowadays consumers know and want it all: a speedy convenient meal that delivers balanced nutrition, health benefits, and sensory stimulation as well as being sustainable and fresh like.

How can food industry meet this global demand?

How can we incorporate fruits and vegetables health promoting benefits into a ready to eat meal?

Background

Campotec is a food industry focusing in innovative solutions in the area of fruits and vegetables with a significant market share in the fast paced ready to eat (RTE) fruits and vegetables sector.

Fruits and vegetables nutritional profile is under the radar more than ever with campaigns such as ”five a day” and increasing scientific basis for phytonutrients health benefits.

Campotec is highly committed to delivering fruits and vegetables wellnesss to a broad range of the population, keeping up with consumer demand for the chalenging triade of freshness, convenience and sustainability.

Challenge

The demand for convenient yet healthy, wholesome, and sustainable food options has generated a multitude of RTE fresh-cut fruits and vegetables.

The existing RTE fresh fruits and vegetables options are mainly snacks or sides.
How can these concepts be upgraded to offer a nutritionally balanced, convenient and sustainable full meal? What trends regarding food consumption habits should be considered?

What exactly will consumers require from a RTE meal? How can this be translated into the quality equation of fruit and vegetables producers? Who are the likely consumers of such meals?