Are you aware of the amazing benefits the sea can bring to your life balance?

Background

Thalassotherapy is the use of the unique properties of seawater as a form of therapy. Thalasso Nazaré is a modern thalassotherapy centre, located on the sandy beach of Nazaré, which takes advantage of the therapeutic properties of the seawater in Nazaré, in a unique setting, framed by the Atlantic Ocean and the Nazaré promontory, in order to provide its customers with physical and mental wellbeing.

Challenge

How much do you value your life balance?
How may this value be provided by the thalassotherapy product?
How can thalassotherapy redirect and communicate this value to new consumer needs and lifestyles?